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Looking For A New Mattress?
Read This Shocking Admission From A Retired Bedding
Franchise General Manager and Avoid Being Ripped Off
Retired General Manager of one of Australia’s largest
specialty bedding stores recently admitted even if you buy a bed on sale, the margins are still huge. In addition to marking up a mattress by around 300%, the retailer gets another 12% ‘rebate’ from the manufacturer. Mattresses that sell for $10,000 in specialty bedding and department stores are being made for as little as $1,500. Mattresses that sell for $4,000 can be made in China for less than $400. The truth is…
Uninformed Consumers Are Being Ripped Off
Most local manufacturers are not helping either. They work with retailers to drive prices up and make it impossible for consumers to compare mattresses. One way they do this is by supplying each retail store with essentially the same mattress, but with different labels (brand names) and prices. On top of that, they refuse to tell you exactly what’s inside the mattress so you don’t actually know what you’re getting. And to further confuse you, they make up fancy terminology to make their components seem better. Local manufacturer, Simply Beds are sick and tired of the deceit in their industry. They’ve been making mattresses in Brisbane for 15 years and sell direct-to-the-public from their 4 company-owned stores. That means you can buy at genuine wholesale prices and save the 300%mark-ups you are forced to pay at other stores. On top of that, they are totally transparent about what’s in their mattresses. And offer the following information to prevent you from being disappointed and ripped off when you buy your next mattress.
What’s In A Mattress?
Springs: Unless a mattress is made entirely of foam or latex, it will contain a core of springs. These springs are made by a handful of companies (usually in China) and imported into Australia flattened. Bonnel Springs are made from a cylindrical coil of wire attached between guide wires and hoops on the top and bottom. These springs are tried and tested. And they are affordable. But because they are made of continuous wire, they can easily transfer movement across the bed. Pocket Springs are also imported into Australia flattened. They are wrapped individually in cylinders of fabric and work independently of each other which minimises partner disturbance. Pocket Springs are slightly more expensive than Bonnel Springs but well worth it. Side Supports Cheap Bonnel Spring mattress don’t have any side supports. More expensive ones have a single butterfly side support (looks like half a butterfly). Here at Simply Beds we use double butterfly side supports (looks like a full butterfly) so the edge of the bed remains firm when you sit on it. Cheaper Pocket Spring mattresses either have no side supports or use a simple metal hoop at the top and bottom. The best way to give side support is to encase the springs in a high quality density foam box. That’s what we do here at Simply Beds.
Comfort Layers
This refers to the foam / latex layers that sit on the springs. This is a major part of the mattress and makes a big difference to the comfort, longevity and cost. Not all foams are the same quality. Foam is graded by density (or weight) and softness. The higher the density (heavier) the longer the foam will last. Density has nothing to do with softness. You can get high density foam (heavy foam) in soft, medium, and firm. The problem is, most retailers won’t tell you the density of the foam in each mattress (most probably don’t even know). Memory or Gel Foam is also sometimes used as a comfort layer. Both foams have slow re-lease qualities which enable them to hug your body and relieve pressure points. But this can make them warmer to sleep on. Gel Foam is injected with a special substance to increase air circulation and keep your mattress cooler. Latex can also be used as a comfort layer. Like foam, not all latex is the same. Genuine latex is highly elastic and will last for many years. Synthetic and hybrid latex becomes brittle over time. The top comfort layer is in the quilting. Beds with a cloudlike feel usually have a lot of polyester in the quilting. While this may be lovely at first, it will quickly flatten (within weeks). To prevent this we include foam in our quilting.
Pillow top
This is usually an extra layer/s of foam attached to one side of the mattress. While this may add to the comfort of a mattress, depending on the density of the foam, it will contour to your body over time. We use high quality (i.e. high density) foam to minimise this. Pillowtop mattresses are usually single-sided (non flip) which effectively halves their life (although many of our mattresses are still guaranteed for 10 years).
Why Choose Simply Beds
Unbeatable Wholesale Prices: Overall, our standard prices are around 70% cheaper than other stores because we manufacture ourselves – right here in Brisbane. Every Mattress Is Different: Our cheaper mattresses cost less because they are more basic with Bonnel Springs, no side supports and limited foam. Our more expensive mat-tresses cost more because they have pocket springs, foam box side supports and include more / higher quality foam or latex. But all cost around 70% less than other retailers. Easy to Compare: We’re happy to show you what’s inside each mattress so you know exactly what you’re getting and you can compare mattresses across our range. Genuine Guarantee: While most retailers simply refer you to the manufacturer who may give you the run-around and force you to pay for freight to examine the mattress, we stand behind our products. If there is a problem, we will come to your home, inspect your mattress, and make things right straight away.
Display Clearance
Ask about the display mattresses we are selling for even less than our usual low whole-sale prices.
Free Expert Advice
For more information and personal assistance from a Factory
Trained Mattress Specialist, visit one of our showrooms,
click onto our website www.simplybeds.com.au or call one
of our outlets.
Feel Free to look at our mattresses, Ensembles or Bed Heads.
